The Fundamentals of Keyword Research Part 2

Keyword Research Tools

Search Engine Optimization by nature is a finicky beast, and the parameters of SEO change rapidly, so constant experimentation and improvement are often necessary. You can collect data via search ads, and from relevant content that major search engines suggest on various sidebars. When you collect data via search ads, you access what the customer is actively searching for. This means you improve your searchability based upon hard numbers and customer preference.

By collecting data from sidebar content analysis, you can see the type of content your customers are searching for, and what search engines like Google are suggesting for them. This, in turn, can provide you with even more information from which to evaluate your client’s needs and tendencies. Continue reading “The Fundamentals of Keyword Research Part 2”

The Fundamentals of Keyword Research Part 1

Understanding How Keyword Research Works

Keyword research is one of the very basic, foundational aspects of web content development. It’s also one of the most important and often overlooked techniques that a business owner can employ in order to get “the right kind” of visitors to your website.

Keyword research can also be a useful tool to learn more about your customers. After all – knowing what your customers are searching for is one of the easiest ways to understand the kind of products they want, and exactly how they find them online. Continue reading “The Fundamentals of Keyword Research Part 1”

Common Questions About Website Redesign

Maybe You Were Too Nervous to Ask…

Recently, we had a prospective client come to us to inquire about a website redesign. She had some fairly basic questions, but we quickly realized that behind the questions was a general lack of awareness around how the website design process works, what parts of the work she would come to “own,” and how long things take to get done. After we’d sent the email back to her with our responses, we thought — hey! this might be helpful to a whole bunch of people out there! So here you are — a few common questions about website redesign, development and SEO, and their answers, below. Continue reading “Common Questions About Website Redesign”

Top 10 Ways to Increase Traffic to Your Company’s Blog

Back to Basics: Content Marketing 101.

We all want to increase traffic to our corporate blogs. After all, that’s where we keep our clients informed and coming back to learn more about our industry and products. In this post, we’ll take a look at ten basic but effective ways to increase traffic to your company’s blog. Continue reading “Top 10 Ways to Increase Traffic to Your Company’s Blog”

How to Take Your Marketing Business on the Road

Managing Your Marketing Business: Making Travel Plans.

It’s important to see the world, to take on new perspectives, to open up one’s mind and one’s business to things abroad. But if you run your own marketing business, especially one that demands your exclusive presence for client and project maintenance — how will it ever be possible for you to get away?

If you run a small SEO business, chances are you do a few things for a few different clients, and maybe you have a bit of help from a partner or an intern, but you might not have a person into whose hands you can safely entrust your entire empire. With the benefit of contract and work-for-hire freelance help, you can wear a bunch of hats while doing SEO. But is there any travel possibility in your future?

Continue reading “How to Take Your Marketing Business on the Road”