Announcing the Merger of Tech Forge LLC and Novel Creative Agency

Today, the teams behind Tech Forge and Novel Creative, are pleased to announce the merger of these two complementary entities at the start of the new year. As part of the new entity,
Novel will continue to offer services based in the agency’s core competency, high-quality content development for brands, websites, social media, editorial management, and article generation.

Given the breadth of services offered through Tech Forge, the combined businesses will now offer IT/network infrastructure management (MSP), web development and design, bespoke PC/Server builds,
Networking, and Data Analytics utilizing Power BI, for companies spanning a wide variety of verticals.

A Collaborative Effort That’s Been Years in the Making

In many ways, this development is more formal than substantive, given the now fifteen-year relationship between principals Luke Dollard and Matty Byloos. The two have worked together
on projects both large and boutique in nature for brands that include Amazon Web Services, AMD, Microsoft, Dell, Intel,, 3rd i Digital, and dozens of others.

Noting the importance of this long-standing working relationship, Dollard said, “the new merger offers customers an opportunity not often seen in digital agencies—working with a one-stop-shop
to gather and implement collective expertise for the benefit of our customers.”

Built on a Foundation of Friendship and Mutual Respect for Hard Work

Both agencies have developed independently of each other, sharing multiple clients along the way. Their shared philosophical approach has long united the two principals and their respective agencies
when collaborating on projects together. “I think Luke and I are scrappy, get-it-done no matter what kind of guys,” Byloos remarked. “One big differentiator for us is the attitude and the approach we take with
our work. When there’s something our clients need, we’ll step in and figure out how to get it done, bringing in additional expertise when required.” Both partners anticipate bringing this high level of attentiveness
to future projects under the new agreement.

Get in Touch With Us Today

If you’re a brand or business that’s looking for support to tell your story better, to move into a new marketing channel, or to assess current operations with the goal of streamlining and improving your bottom line,
get in touch with our company today. We’ll look forward to hearing your perspective, and stepping in to offer our insights and skills in service of making your goals come to life.

Why Professional Photography Gives Your Business a Competitive Edge

Standing Out From the Crowd With Compelling Visuals

If you want your small business to exist in the digital era, it almost certainly needs an online presence. If you want it to grow in the digital era, that presence needs to be exceptional.

Whether it’s a web page, social media feed, blog, or even something as simple as a Yelp listing, using professional photography has huge potential to increase consumer interest and to make your business stand out among competitors. Here’s why. Continue reading “Why Professional Photography Gives Your Business a Competitive Edge”

Why Your Portland Business Needs a Brand Style Guide…

… And How to Get Started (A Guidebook for Good Things to Come)

Portland, Oregon has some of the most forward-thinking and creative entrepreneurs in the country, and you can see this clearly represented by exceptional branding and graphic design across PDX businesses of all sizes. You’re never too small for great branding, and there’s nowhere that this is more evident than here in Portland.

In fact, the sooner that you can get your visual branding elements where you need them to be (such that they resonate with your vision for the brand and its values), the further along you’ll be on your journey to manifesting your brand into the successful and influential organization that you’ve been dreaming of. But it all starts with one very important step. Continue reading “Why Your Portland Business Needs a Brand Style Guide…”

5 Tips to Take Your PDX Business’s Instagram Feed to the Next Level

Capturing Your Brand’s Story, One Square at a Time

There are few platforms that can grow an organic audience as quickly and effectively as Instagram. Everyday, hundreds of millions of users log into Instagram and actively search for new content to consume. Putting your brand’s content within reach is the first step toward getting those users engaged, and fostering relationships that result in new leads, customers, and/or clients.

The vast majority of small business owners (especially here in Portland) fully understand the marketing potential of a killer Instagram feed. The problem is that unless you live and breathe photography and social media, it will be difficult to compete with those who do. Continue reading “5 Tips to Take Your PDX Business’s Instagram Feed to the Next Level”

How to Get Important Blog Updates Into Google News

Feeding the News Beast (and Why You Need to Do It)

Your blog is a major part of your business; it attracts and keeps followers, gives your customers information and immediate updates about your products, and serves as a social media stream for your customers. For this reason, it is necessary to get important blog updates into Google News, which is meant to keep the world updated on current events.

On one side, Google News is primarily a news source, meant to promote quality journalism. On the other side, your blog should probably do more than just promote your products. So why not use it to offer your customers valuable information about things going on in your industry, and other news that pertains to your business? With that in mind, here are a few things Google News may help you with. Continue reading “How to Get Important Blog Updates Into Google News”